The Guide To Closing The Gap Between
Vision And Execution
How setting better sales-team goals and clarifying your vision can be a game changer for your business.
There is no easier way to get your team to feel and perform like they’re part of something bigger than themselves than by defining a clear vision and implementing goals. It provides a framework for all team members that puts everyone on the same page.
A well-defined vision and corresponding goals give deeper meaning to the job and help get everyone organized, involved, and using their talents to work toward a common purpose. A clear vision is critical for any business to achieve its goals. It’s the most powerful tool you can put in your sales team’s arsenal.
Measure Performance
Total revenue
This is the confirmed history of a company’s performance during a designated time frame.
Sales by lead source
The lead source is how leads find your product or service. It can also tell you if your lead-generation sources are working.
Revenue per sale
Revenue per sale is the amount of money generated from each sale.
Total sales by time period
This metric measures your sales team’s performance during a specified period, such as one month, one week, or a set of months during a holiday or special occasion.
Revenue by product
This metric reveals the finalized amount of money generated from selling each type of product or service.
Sales per prior activity
This is a measurement of sales made by each activity, such as email outreach, in-person meetings, and phone calls.
Percentage of revenue per new business
This metric provides specific data about the amount of money new customers bring in during a specified period.
Market penetration
This is a look at the total market sales for your product and provides info about how customers are using your product in comparison.
Year-over-year growth
A metric showing your business growth from one year to the next.
Average customer lifetime value (LTV)
This data shows the average revenue prediction from one customer during the length of the business relationship.
Percentage of revenue from existing customers
This data shows how much revenue is being generated from existing customers through selling, cross-selling, and upselling.
Number of sales lost to the competition
The total sum of sales lost to the competition within a given period.
Net promoter score (NPS)
This metric shows the extent to which your customers would recommend your business to others.
Cost of selling as a percentage of revenue generated
This is the total sum of your company’s expenditures for sales generation.
Percentage of sales reps attaining 100% quota
This data keeps a running count of all sales team members who consistently hit their sales goals.
Revenue by market
This data is the total sum of revenue from each market.
Revenue by territory
This is a measurement of the amount of income your sales team generates in each territory.
Feedback is the breakfast of champions
In today’s business world, the quality of customer experience makes or breaks a business. Businesses boost their bottom line by taking predictive and proactive action to improve operational excellence and their digital customer experience.
Investing in customer service improvements and solutions gain an extensive ROI by attracting customers and building trust will translate into customer retention and greater sales.
The importance of
accountability
Strengthening your sales team is an ongoing process and building sales accountability is a key component of this journey. Accountable salespeople work diligently toward their goals. They keep themselves on track. You don’t need to look over their shoulders to ensure they’re doing their job. You can rest assured that they care about the organization, and they’re committed to their role in it.
When your team members understand that you will hold them responsible for their performance, it reinforces each salesperson’s personal investment in the team and helps them reach sales goals as a unit. To put it plainly, accountability is necessary for the people on your sales team to maintain consistent performance.
Holding everyone (including yourself) responsible to the bottom line also improves rep retention and enhances your company culture. Because there’s nothing more demoralizing for your staff than watching some employees mail it in month after month without consequence. The bottom line is that when you instill healthy sales team accountability sales goals get met, teamwork improves, and the entire process runs more smoothly.
- Do your team members fulfill their responsibilities and promises?
- How is the sales team getting its job done?
- Are your team members closing the most important deals?
- Are all resources, including time, being used to the best end possible?
- What commitments will your team members agree to accomplish before your next meeting?
Strengthening your sales team is 100 times easier when you have a reputable coaching system beside you. The right coaching system will be easy to understand while boosting team performance almost effortlessly. Yes, they exist!
Contact MetaGrowth Ventures for help aligning your sales team with your vision for greatness.
Nurture leads and
team customers
Relationships define business, and managing customer relationships is key to increasing sales. Reminding your team about your vision is not enough; you must also remind your leads and customers. Why is your company important? Why is your service unique?
Businesses exist to solve people’s problems and fulfill their needs. And a type of relationship is established in the process. A person’s experience when they visit your business can mean the difference between becoming a faithful customer and deciding to spend their money somewhere else.
A 2019 Salesforce report showed that 84% of customers believe their shopping experience is just as important as the company’s product. That shows that working to improve customer relationships is crucial.
Managing the customer/business relationship is also essential for growth and scale. Your good connections with customers give you the power to provide them with the most satisfying experience possible, which creates loyalty. And loyalty creates revenue. Faithful customers are 15 times more likely to spend their money with your business than irregular customers.
Contact MetaGrowth Ventures for help aligning your sales team with your vision for greatness.